Privacy Policy
1. Data protection at a glance
Principle
Data protection has a high priority for us. The use of our website is possible without any indication of personal data. However, if you wish to use services provided by us via our website, processing of personal data may become necessary. Personal data is any information relating to an identified or identifiable natural person. This includes, among other things, information about your use of our website, and the following data is collected using log files and cookies: Extent of data transfer, the location from which you retrieve data from our website, and other connection data and sources that you retrieve. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain your consent. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.
Processing of personal data
Personal data is any data by which you can be personally identified.
The processing of personal data, for example your name, address, telephone number or e-mail address, is always in accordance with the European Data Protection Regulation (DSGVO) and in accordance with the Swiss data protection regulations applicable to us. By means of this data protection declaration, we would like to inform the public about the nature, purpose and scope of the personal data collected, used and processed by us.In addition, we would like to inform you about your rights by means of this data protection declaration.
Security of your data
As the party responsible for the personal data processed via this website, we have implemented numerous organizational and technical measures to ensure the most complete protection possible. Nevertheless, internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are also free to transmit personal data to us by alternative means, for example by post or telephone.
Data collection on our website
The data collection and data processing also takes place the website operator. You can find our contact details in the imprint of this website.
2. General notes and compulsory notes
Responsible party
The responsible party within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:
balti ag
Sihlbruggstrasse 3
6340 Baar
Switzerland
In addition, you have the right to lodge a complaint with a supervisory authority. If you have any questions, comments or requests regarding the collection, processing and use of your personal data by us, please also contact us using the contact details provided.
Liability for links
References and links to third party websites are beyond our responsibility. Any responsibility for such websites is declined. The access and use of such websites is at the user's own risk. Likewise, we have no knowledge of their data protection. More about this in the imprint.
Right to information, blocking and deletion
You have the right at any time to free information about your stored personal data, including information about its origin, recipient and purpose of data processing. You also have the right to correct, block or delete this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke this already given consent at any time. To do so, please send us a message by e-mail. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you wish the data to be transferred directly to another responsible party, this will only be done insofar as this is technically feasible.
Data security and SSL or TLS encryption
All information that you transmit to us is stored on servers in Switzerland. As mentioned above, the transmission of information via the Internet is not completely secure, which is why we cannot guarantee or warrant the security of data transmitted to our website via the Internet. However, we secure our website and other systems by technical and organizational measures against loss, destruction, access, modification and distribution of your information by unauthorized persons. In particular, this website uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as requests that you send to us. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://". You will also see a lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Third-party services and data collection
This website uses services from third-party providers. In doing so, data is collected by the applications of these third-party providers on this website, the use of which by the third-party providers and transmission to the third-party providers we have no control over. By using this website, you consent to the collection and processing of data about you by third-party providers in the manner described herein. If you do not agree, you have various options to partially prevent the collection of data by third-party providers:
- You have the option to block all unwanted JavaScript applications (Google Analytics, social media plug-ins and other applications) using the Ghostery browser add-on to protect your digital privacy. However, we would like to point out that system information and personal data can still be recorded and transmitted in other ways.
- You can disable JavaScript in your browser settings. However, it will then no longer be possible to use all functions based on JavaScript. As a result, the website may only function to a limited extent or not at all.
Objection against advertising e-mails
We hereby object to the use of contact data published within the framework of the imprint obligation for the purpose of sending advertising and information material that has not been expressly requested. We expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.
Changes to this privacy policy
We reserve the right to change this privacy policy at any time with effect for the future. A current version is available on the website. Please visit the website regularly and inform yourself about the applicable privacy policy.
3. Data collection on our website
Domains
The following domains belong to our online presence:
- Main domain: balti.ch
The following information relates to and applies to the above domains.
Hosting
The hosting services of a third-party provider used by us serve to provide infrastructure and platform services, database services, computing capacity, security services and storage space as well as technical maintenance services, which we use for the purpose of operating our online offers.
In doing so, we, or our hosting provider, process the following on our behalf: inventory data, contact data, content data, contract data, usage data as well as meta and communication data of customers, interested parties and visitors to this online offering.
Hosting partner
Green Datacenter AG / green.ch AG, Industriestrasse 33, Office building 3rd floor, 5242 Lupfig, Switzerland
Basis for data processing
The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which allows us to process data for the fulfillment of a contract or pre-contractual measures.
Cookies
The Internet pages partly use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser. Through the use of cookies, we can provide you with more user-friendly services that would not be possible without the cookie setting. Cookies enable us to recognize you on our website. The purpose of this recognition is to make it easier for you to use our website. An assignment of the cookies to your name, your IP address or similar data does not take place.
Most of the cookies we use are so-called "session cookies". They are automatically deleted after the end of your visit. Other cookies remain stored on your terminal device until you delete them. These cookies allow us to recognize your browser on your next visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. When deactivating cookies, the functionality of this website may be limited.
Legal basis
Cookies that are required to carry out the electronic communication process or to provide certain functions you have requested (e.g. shopping cart function) are stored on the basis of Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies for the analysis of your surfing behavior) are stored, these are treated separately in this privacy policy.
Server log files
The provider of the website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- browser type and version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
and other similar data and information that serve to avert danger in the event of attacks on our information technology systems. When using this general data and information, we do not draw any conclusions about users. Rather, this information is required in order to
- to deliver the contents of our website correctly,
- to optimize the content of our website and the advertising for it,
- to ensure the long-term functionality of our information technology systems and the technology of our website, and
- to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack.
We therefore evaluate this anonymously collected data and information on the one hand statistically and on the other hand with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from any personal data provided by you.
Legal basis
The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which allows us to process data for the fulfillment of a contract or pre-contractual measures.
Contact / Contact form
You have the option to contact us (e.g. via contact form, email, telephone or social media channels). If you contact us, your information will be processed for the purpose of handling the contact request and its processing. Your information may be stored in our CRM (Customer Relationship Management System) or a comparable inquiry organization. You can see which personal data is transmitted in the process from the respective input mask used for contacting us or from the additional data you transmit to us. The personal data you enter is collected and stored exclusively for internal use and for our own purposes. We may arrange for it to be passed on to one or more order processors, who will also use the personal data exclusively for an internal use attributable to our use.
By registering on our website, the IP address assigned by the Internet service provider (ISP), the date and the time of registration are also stored. This data is stored because it is the only way to prevent misuse of our services and, if necessary, to enable us to investigate crimes that have been committed. In this respect, the storage of this data is necessary for our security. As a matter of principle, this data is not passed on to third parties unless there is a legal obligation to pass it on or the passing on serves the purpose of criminal prosecution.
Legal basis
The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which allows us to process data for the fulfillment of a contract or pre-contractual measures. When contacting us (via contact form or e-mail), the user's details are processed for the purpose of handling the contact request and its processing pursuant to Art. 6 (1) lit. b) DSGVO.
Data deletion
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory legal provisions - in particular retention periods - remain unaffected.
Further information
We delete the inquiries if they are no longer necessary. We review the necessity every two years; we store inquiries from customers who have a customer account permanently and refer to the information on the customer account for deletion. In the case of legal archiving obligations, deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).
Integration of third party services
Based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO, we use third-party services for the analysis, optimization and economic operation of our offers. In these cases, the third-party providers can perceive the IP address of the users of the third-party content or this is necessary for the implementation of the offers of the third-party providers. The third-party providers used may also evaluate information about visitor traffic through the use of so-called pixel tags and use it for statistical or marketing purposes. Furthermore, this information can be stored in cookies and on the end devices of the users. These cookies may then contain technical information about the browser used, operating system, time of visit and other information about the use of our website and may be linked to this information from other sources.
4. Analysis tools and advertising
Google Tag Manager
The Google Tag Manager is an application with which website tags can be managed via an interface, such as Google Analytics and other Google marketing services that are integrated into our online offering. The Tag Manager itself, which implements the tags, does not process any personal data of the users.
Google privacy policy
With regard to the processing of users' personal data, we refer to the following information on Google services. Usage guidelines
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called cookies. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.
IP anonymization
We have activated the IP anonymization function on this website. This means that your IP address is shortened. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Demographic characteristics in Google Analytics
This website uses the "demographic characteristics" function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics, as shown in the following point "Objection to data collection".
Google privacy policy
For more information on how Google Analytics handles user data, please see Google's privacy policy
Browser plug-in
You may refuse the use of cookies by selecting the appropriate settings on your browser. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including IP address) to Google and the processing of this data by Google by installing the available browser plug-in.
Legal basis
The storage of Google Analytics cookies is based on Art. 6 (1) lit. f DSGVO. We have a legitimate interest in analyzing user behavior in order to optimize both our website and our advertising.
Order data processing
We have concluded an order data processing agreement with Google and fully implement the requirements of the competent data protection authorities when using Google Analytics.
Objection against data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. This will set an opt-out cookie that prevents the collection of your data during future visits to this website: Disable Google Analytics.
Google Analytics Remarketing
Our website uses the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or computer). If you have given your consent, Google will link your web and app browsing history with your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every end device on which you log in with your Google account. To support this feature, Google Analytics collects user IDs authenticated by Google that are temporarily linked to our Google Analytics data to define and create target groups for cross-device ad advertising.
Google privacy policy
For more information and the privacy policy, please see Google's privacy policy
Legal basis
The summary of the collected data in your Google account is based exclusively on your consent, which you have given to Google (Art. 6 para. 1 lit. a DSGVO). However, you can revoke this in your Google account. In the case of data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of the data is based on Art. 6 (1) lit. f DSGVO. The legitimate interest arises from the fact that we have an interest in the anonymized analysis of website visitors for advertising purposes.
Objection
Although we have legitimate interests to use and store "conversion cookies", we offer you an opt-out option. You can permanently object to cross-device remarketing / targeting by deactivating personalized advertising in your Google account.
Google AdWords and Google Conversion-Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.
Within the framework of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, or activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the website of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users.
Google privacy policy
For more information on Google AdWords and Google Conversion Tracking, please see Google's privacy policy.
Legal basis
The storage of conversion cookies is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in analyzing user behavior in order to optimize both our website and our advertising.
Objection
Although we have legitimate interests to use and store conversion cookies, we offer you an opt-out option. If you do not wish to participate in the tracking, you can object to this use by deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics.
Google Search Console
We use Google Search Console to technically monitor our website for errors. Google Search Console is a free service that allows us to monitor and manage our presence in the Google search index. There we get access to data and information that Google has about our website. No user or tracking data is transmitted to Google from our side. We only receive data from Google about our web presence.
Google privacy policy
For more information, see Google's Terms of Use and Privacy Policy.
Legal basis
The analysis of search results is based on Art. 6 (1) lit. f DSGVO. We have a legitimate interest in analyzing user behavior in order to optimize both our website and our advertising.
Facebook-Pixel, Facebook Custom Audiences und Facebook Conversion
Within our online offer, the so-called Facebook pixel of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or - if you are a resident of the EU - Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, is used.
With the help of the Facebook pixel, it is possible for Facebook, on the one hand, to determine you as a visitor to our online offer as a target group for the display of ads (so-called Facebook ads). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called Custom Audiences). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can further track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called conversion).
Facebook privacy policy
The processing of data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, you can find general information on the display of Facebook ads in Facebook's data usage policy. Specific information and details about the Facebook Pixel and how it works can be found in Facebook's help section.
Swiss-US and EU-US Privacy Shield
Facebook is certified under both the Swiss-US and EU-US Privacy Shield agreements, thereby offering a guarantee of compliance with Swiss and European data protection law.
Legal basis
The use of the Facebook pixel and the storage of conversion cookies is based on Art. 6 (1) lit. f DSGVO. We have a legitimate interest in analyzing user behavior in order to optimize both our website and our advertising.
Order data processing contract
For the processing of data where Facebook acts as a data processor, we have concluded a data processing contract with Facebook in which we oblige Facebook to protect our customers' data and not to pass it on to third parties.
Objection
Although we have legitimate interests to use the Facebook pixel and store conversion cookies, we offer opt-out options. You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To adjust which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there regarding the settings for usage-based advertising.
The settings are done in a platform-independent manner, which means that they are applied to all devices, such as desktop computers or mobile devices. You can also object to the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative deactivation page, via the US website aboutads.info or via the European website youronlinechoices.com.
LinkedIn Analytics and LinkedIn Ads
We use the conversion tracking technology on this website as well as the retargeting function of the LinkedIn Corporation with the help of the Insight tag. With the help of this technology, visitors to this website can be served personalized ads on LinkedIn. Furthermore, the possibility arises to create anonymous reports on the performance of the advertisements as well as information on website interaction. For this purpose, the LinkedIn Insight tag is embedded on this website, which establishes a connection to the LinkedIn server if you visit this website and are logged into your LinkedIn account at the same time.
Privacy policy of LinkedIn
See LinkedIn's Privacy Policy for more information about data collection and use, and your privacy options and rights.
Objection to data collection
If you are logged in to LinkedIn, you can deactivate the data collection at any time.
Legal basis
The analysis of visitor data is based on Art. 6 (1) lit. f DSGVO. Due to marketing purposes, we have a legitimate interest in the analysis of user behavior.